Marketing Sr Analyst, Surgical Vision - North LATAM

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

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Job Function:

Marketing

Job Sub Function:

Product Management

Job Category:

Professional

All Job Posting Locations:

Bogotá, Distrito Capital, Colombia

Job Description:

This professional runs the marketing activities of the organization, including representing the

organization to promote its products and services to individuals or other organizations, and supporting

business growth by disseminating information that promotes a favorable view of the organization and

its products and services.

Carries out marketing initiatives and ensures alignment with channel and marketing partners.

Activities include monitoring customer and competitor activity and industry trends; market research,

pricing, merchandising activities; brand management of product lines, geographies and sectors;

participation in congresses and other activities for product activation and promotion, developing and

implementing advertising and publicity campaigns.

Partners with marketing teams to ensure customer needs for each targeted segment are being

incorporated into product design, branding, and marketing approaches. Develops product

commercialization strategies (e.g., pricing, licensing, distribution etc.).

In alignment with the distributor, the professional is responsible for identifying and promoting

relationship events with the main stakeholders and decision makers of its client portfolio, in addition to

mobilizing resources to anticipate and respond to the needs, issues and clinical opportunities of

clients, in addition to implementing and executing strategies and initiatives.

This position works closely with the J&J Surgical Vision team, sharing account information and is the

focal point for technical support and development for distributor, final customers and stakeholders in

their territory, as well as ensuring the implementation of the strategies defined by the marketing team

and the leadership team. It also participates in initiatives to launch new products and technologies.

Major Duties & Responsibilities

- Ensure that the strategy & marketing plan are converted into sales goals, business objectives and planned activities for the distributor teams.

- Responsible for managing the entire product life cycle for certain product(s) from Surgical Vision Portfolio, from planning to execution in support of organizational strategy and objectives

- Work with distributors to ensure accurate forecast, distribution, pricing and promotions for the portfolio assigned.

10% Drives present/future product direction, developing strategies to maximize product appeal to target customers, determines product features/functions and oversees product development (including sample and prototype development), liaising with cross functional teams.

- Actively monitor the competition and propose impact actions to improve the positioning of our products

- Researches and analyzes market conditions, including key consumer trends, buying patterns and competitor positioning to project demand/profitability for potential products, key product features/requirements, and favorable timing for product launch.

- Develop and maintain good working relationships and processes with all Support Functions to assist business in resolving complex issues

- Monitors product functionality/performance and identifies opportunities for product innovation/enhancements.

- Develop and maintain strong and meaningful relationship and partnership with all distributor owners and key stakeholders by effective communication and team-working activities.

-Prepares product documents and supports sales and marketing with the necessary product knowledge and technical expertise.

- Responsible for preparing purchase orders and approving activities and materials related to Surgical Vision in Veeva.

- Completes routine marketing tasks to ensure consistency and timeliness of campaign activities.

- Configures key performance indicators to align metrics with marketing objectives.

- Understands and applies Johnson & Johnson’s Credo and Leadership Imperatives in day-to-day interactions with team.

- Actively monitor all events, including congresses and other opportunities, where Johnson & Johnson can promote its portfolio.

- Ensure adequate participation in elected congresses and establish effective coordination with distributors and Vision Care teams. Establish Adequate Budget Control for BMI

Required Minimum Education:

College level (Bachelor's Degree in Business Administration, Optometry, Engineering, Biomedicine,)

Required Years of Related Experience:

Minimum of 5 years of sales and/or marketing experience with Medical Devices, preferably Ophthalmology

products.

Required Knowledge, Skills and Abilities:

· Knowledge of Microsoft Office applications for everyday business use

· Oral and written communication skills that allow effective communication with the company and opinion leaders

· Highly oriented to customer service, support and results

· Oriented to work independently, assuming responsibilities and reporting results and metrics.

· Analytical, self-management and problem-solving skills, together with a sense of urgency

· High ethical standards

· Adaptable and curious-minded.

· English (intermediate level)

 

 

Required Skills:

 

 

Preferred Skills:

Analytical Reasoning, Brand Marketing, Brand Positioning Strategy, Business Behavior, Coaching, Communication, Consulting, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Data Savvy, Execution Focus, Financial Analysis, Innovation, Presentation Development, Problem Solving, Product Management, Product Strategies