Digital Marketing Lead (Remote - LATAM | U.S. Market Focus)

Digital Marketing Lead (Remote – LATAM | U.S. Market Focus)

Company: Otte Polo Group
Location: Remote (Latin America)
Time Zone: EST overlap required
Type: Full-Time Contractor

About Otte Polo Group

Otte Polo Group is a U.S.-based services group providing technology fulfillment, field services, insurance-backed installations, and operational support to partners across the United States. We operate multiple entities and brands supporting B2B and B2C clients nationwide.

We are growing fast and are looking for a Digital Marketing Lead to take ownership of our online presence and digital growth strategy for the U.S. market.

About the Role

This role is strategic and hands-on. You will own the digital marketing roadmap and ensure all digital initiatives move forward with clarity, speed, and results.

You will work with a team that includes:

• Web Development Manager
• Marketing Specialist
• SEO Experts
• QA Analyst

You are not here to wait for tasks — you are here to identify opportunities, build plans, and make things happen.

Key Responsibilities

Digital Strategy & Growth

• Own and execute the digital marketing strategy for U.S.-based entities
• Define quarterly and monthly digital priorities aligned with business goals
• Identify growth opportunities in SEO, email, website, and content
• Proactively propose new digital initiatives and campaigns

SEO & Content Leadership

• Lead SEO strategy in coordination with SEO specialists
• Define keyword and content priorities based on U.S. customer intent
• Ensure website structure and content support lead generation and visibility
• Monitor rankings, traffic, and conversions; adjust strategy accordingly

Email Marketing & Campaigns

• Own email marketing strategy (nurture, outbound, announcements, partners)
• Plan and execute campaigns with clear objectives and KPIs
• Improve segmentation, messaging, and engagement
• Ensure consistent cadence and quality

Website Optimization

• Work with web development to improve conversion, messaging, and UX
• Propose landing pages, service pages, and content updates
• Ensure all digital assets align with brand and positioning

Cross-Functional Leadership

• Coordinate priorities with marketing, SEO, web, and QA
• Set timelines and expected outcomes for digital initiatives
• Ensure execution quality and accountability

Analytics & Reporting

• Track and report KPIs: traffic, leads, conversions, email performance
• Use data to drive decisions and optimizations
• Present insights clearly to leadership

What Success Looks Like (First 90 Days)

• Clear digital roadmap launched
• SEO and content priorities actively executing
• Email campaigns running consistently
• Website improvements delivered
• Measurable increase in traffic, engagement, and leads

• 5+ years experience in digital marketing (B2B or services preferred)
• Strong SEO strategy knowledge (not just execution)
• Proven experience with email marketing campaigns
• Experience working with web developers and technical teams
• Strong project management and prioritization skills
• Experience supporting U.S. markets or U.S.-based companies
• Excellent written English
• Proactive, self-driven, ownership mindset
• Experience creating a Marketing Department or working in a Start up kind of environment

Nice to Have

• HubSpot, Mailchimp, or similar email tools
• Google Analytics, Search Console, Looker Studio
• Experience managing agencies or specialists
• Startup or scale-up experience
• B2B services or operations background

**Please note that for the application process, we will need you to submit a one way video interview first. This is just to prepare your expectations so we can move forward with your application

• Work directly with leadership and influence growth strategy
• Own digital marketing end-to-end
• Work with a strong technical and marketing team
• Fully remote with LATAM flexibility
• Opportunity to grow